The Bumble and bumble thickening line is a modern reinterpretation of volume, effortless, natural, and uncontrived. For the Thickening Serum addition, the launch celebrates hair that appears full through ease, movement, and touchability, redefining thickening as intuitive. The serum acts as a styling shortcut: apply → style → done.
Art direction and design encompass the full spectrum of the product launch, including packaging, merchandising, and visual storytelling.
Conceptual visual development for Circle Coffee Roasters focused on bean packaging and supporting signage. Rooted in the brand’s mission to bring excellence to community through kindness and creativity, the visual direction celebrates culture and connection.
The system introduces a fresh, expressive use of color inspired by African wax print design, bold and rhythmic. Pattern and palette work together to evoke warmth, movement, and individuality within a cohesive brand language.
At the center of the design is the eye: a symbol of intention, approaching coffee as a ritual.
Bumble and bumble, in collaboration with Feather, launched their first razor, a natural extension of Bumble’s dedication to precision in haircutting. The launch seamlessly blended traditional hand-drawn elements from the Bumble brand with historical and contemporary Japanese influences, creating a design language that honors craftsmanship and heritage.
Concept and design development encompassed both the razor packaging and the broader launch experience, reflecting the artistry and innovation at the core of Bumble’s approach.
Bumble and bumble’s Texture Creme is the art of controlled chaos, perfectly imperfect, undone yet undeniably done. The packaging mirrors the attitude: a hand-inked composition book texture layered over the logo, nodding to creative mess with intention. Deep teal and black keep it edgy, unmistakably Bumble. From art direction and photography to merchandising and launch, every detail was designed to make Texture not just a product, but a moment.
