The Avon Solutions creative refresh includes updated package design and a cohesive launch campaign emphasizing ingredients that feel clean, natural, and fresh. Designed to appeal to a broad range of age groups, the Solutions line is rooted in approachability and everyday skincare confidence.
The complete brand system features complementary day and night formulas, supporting a full daily skincare routine while reinforcing clarity, simplicity, and ingredient transparency across the collection.
This campaign positions Versant Diagnostics as a trusted advocate in women’s health, where advanced technology meets deeply specialized pathology focused on the female body. Built around the idea that women deserve to be understood, not generalized, the work highlights the power of sub-specialized expertise in delivering clearer diagnoses and better outcomes.
Confident visual language reinforces trust in pathology that is purposefully dedicated to women’s health. It celebrates precision, empathy, and expertise, reminding patients and providers alike that when care is focused, outcomes improve. At its core, the campaign reframes diagnostics as a critical moment of clarity supporting women through accuracy and respect.
The Michael Kors “Sporty, Sexy, Glam” campaign (2013) introduced a complete beauty and fragrance collection built around three distinct yet fluid expressions of modern femininity. The concept framed beauty as a modular identity—allowing women to move effortlessly between moods: energetic, sensual, and polished. Rather than prescribing a single ideal, the campaign empowered women to define their own balance of attitude and style.
I created the digital and print advertising across multiple platforms, integrating model photography with product imagery to express each facet of the brand’s visual language. The work balanced clarity and allure, translating the campaign’s core idea into a cohesive system that felt aspirational and contemporary.
